Digital Marketing is Merging Into a Cohesive and Collaborative Whole

Digital Marketing is Merging Into a Cohesive and Collaborative Whole

Marketing is regarded as an integral part of all the goods and services. Proper marketing strategy is required to sell the goods and services. Over the years there are many significant changes occurred in Marketing. Now it is the era of digital marketing and the traditional marketing is rapidly replaced by digital marketing. As we all know digital marketing is the marketing by means of digital.

We can analyse the growth perspective of digital marketing, how it is replacing the traditional marketing and significant impacts and trends based on that.

Growth of digital Marketing

Various studies have shown that the industry has grown more than 30% per year for the last couple of years. This is largely contributed to the penetration of internet over the years. Since the internet access grown across the globe a fast pace, there can be more expected in terms of digital marketing as well. Just look at the number of digital channels have been added over the years, it is clearly pointing out the growing dominance of digital marketing over any other form of marketing.

Digital Marketing Services Comapny in Pune

The recent Digital Agencies Report 2016 shows that around 90% of the digital marketing firms are planning new recruitment this year, which is another indicator of the promising future.  Another important landmark or driver which contributed to the growth of digital marketing is percentage of Smartphone. Since the technology growth and trend ensured that the number of people accessing internet via smart phone grow day by day, the challenge seems to be mainly addressing their needs and not the concerns regarding its growth. The mobile marketing is leading all the other verticals of digital marketing with a staggering 38% in US, whereas social media marketing has 26% and E-mail marketing has just 10%.

How it Replaced Traditional Marketing?

This can be answered with a slightly different notion of how effectively bring out sales result. Traditional marketing is not an integrated one and more over it doesn’t really customize and not acting up on the real target group, more or less it gives a result of broadcasting. When we consider Digital Marketing, the tools are specifically designed to hit the right target group and easily bring the results in a convenient manner. Since the time and effort required reduced drastically over traditional marketing, digital marketing stole the show.

Significant Impacts and Trends

All the major companies are trying to leap into this dock. If you look at the major internet companies, you will come to know about this fact. Look at the services provided by Google, Facebook, Twitter etc., all are trying to tap the revenue with their innovative strategies and tools. Since the major players are looking for a spot in the arena, fast pace of changes are assured. There is a trend, which shows the integration of other industries into digital marketing and it is into a new platform called ‘Internet of the Things’. This means everything should be interpreted in terms of transfer of data without human to human interaction. This adds biggest platform and integration for digital marketing in future.

Digital Marketing Services in Pune

How to Use Digital Marketing Services in Business

There is a common department in all the companies irrespective of the goods, services, products they are selling. You might wonder what it is; it is nothing but the marketing department. Any product or service can’t be sold out without proper marketing strategy. Professional marketing of a product is increasingly required to sell it in huge numbers and volume. It decides the destiny of a product, even though it is created with great expertise and has great value addition. It has been found that many good products, which did not follow proper marketing strategy, failed in the market.

It is interesting to look at the evolution of marketing over the years. If you write a history of the marketing, it can be the history of our technology evolution over the years. Since marketing always synched with technology, major companies are researching on better marketing strategies, technics and technology. It should be further noted that the changes in the traditional marketing was slow and mostly strategy oriented. But if you look at the current marketing technics we can see it is very rapid and mostly technology oriented.

Here we can see the latest entrant, Digital Marketing and Digital Marketing Services in Pune

Digital Marketing

Digital marketing is the marketing using digital means. In general, it includes marketing via E-mail, Electronic billboard, Search Engine Optimization, Search Engine Marketing, Content Marketing, Social Media Marketing, Display Advertising, E-books etc. Though it looks like mostly depending on marketing via internet means, it uses other modes like SMS and MMS as well. The advantage of using digital marketing is, it helps the users with target specific marketing, and assures better sales. It also encapsulates other importance of the product like product specification, unique selling prospect, target group of the product, modifications of the product according to the different groups etc. It can be simply said that it helps the companies to enable greater customer reach. Moreover, considering the penetration of internet and mobile devices over the years, it ensures that Digital Marketing is the best marketing option now. Also various market researches show that the optimum of the Digital Marketing is yet to come and considerably a very high growth is expected in this segment in the years to come. Further, the trend shows that there is an integration of traditional marketing with Digital Marketing is taking place

Services in Pune

If you want to sell any product or want to market any services, your primary focus should be digital means, considering the penetration of the technology. There are some reputed firms which provide Digital Marketing Services in Pune. You can choose different services which are offered by these firms. Considering there are many services including SEO, Content Writing Services, Google Analytics, you can choose the appropriate one to ensure your product reaching the targeted customers. If you are doubtful on what services to be chosen, you can contact these firms and get the inputs then decide.

It is always good to get the service of a professional firm as the technologies and technics are changing daily. Please search for Digital Marketing Services in Pune, to get better sales for your products and service.